Showing posts with label Prada. Show all posts
Showing posts with label Prada. Show all posts

January 25, 2012

Day 22 : Part One - Prada's 24H Museum!

Ah, it's finally here--Paris Fashion Week that is! To be honest, after such a hectic first few weeks in France, I almost forgot about PFW--though, thankfully I was reminded of it yesterday while catching up on my WWD news! In fact, I came across this cool article of things to see and do as part of the "Paris Couture" scene. 

Being a huge fan of contemporary art, Prada's "24 h Museum" instantly caught my eye. As luck would have it, Muccia Prada and her husband debuted the Pop-up Museum last night at the Palais d'Iéna--right down the street from my apartment! Clearly there was no excuse for me not to go! Given that the museum would only be open for literally 24 hours(!), however, I knew it was best if I tried to beat the crowds by waking up bright and early today so I could check it out when it opened at 7:00am (sounds hardcore, I know :-p).

The interesting concept of the exhibition was dreamt up by artist Francesco Vezzoli and was launched to mark the opening of Prada's expanded and renovated store on Rue du Faubourg Saint-Honoré in Paris!

Entrance sign of the 24 h Museum | Sponsored by Prada

Press taking photos. Love the neon pink lights (despite not being a fan of pink!) | Sponsored by Prada

According the the little pamphlet I received, the 24 h Museum is divided into three sections, each inspired by a particular type of museum space: historic, contemporary, and forgotten. For info on the "icons" and sculptures featured in the different rooms, make sure to check out the event website!

Meantime, get ready to feast your eyes on the visual treats below... :-)